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our story

Built by spreadsheet nerds, for nerds.

We’re on a mission to make spreadsheet formulas readable — so every analyst can move faster, make fewer errors, and actually share their work with the rest of the team.

It started with a pint
and a spreadsheet gripe.

It started with two friends, Will and Toom, and the usual Friday-night complaints. Somewhere between laughs, they found themselves railing against Google Sheets’ tiny formula bar—how a quick calculation can morph into a labyrinth of brackets.

Surprised that no one had fixed such an obvious pain, they clinked glasses and promised to give it a go. The next morning, they pitched it to Yurii, who sketched a rich IDE-style editor on a napkin.

Today, Formula Foundry is the tool we wished we had: turning cumbersome syntax into clean, readable logic. And apparently, many other analysts wished for the same thing.

= IF (
   Pain > Threshold,
   “Build It”,
   “Keep Complaining”
)
// The Napkin v1.0

Our Principles

We build tools that we love, and we hope you love them too.

Features that elevate

We use Formula Foundry every day ourselves. Every feature we ship has earned its place by making real work noticeably faster — not marginally better.

Community, learning and growing

We didn’t build this and disappear. We read your questions, take feature requests seriously, and show up in the sheets community. This is a long game.

Your feedback matters

Half of our best features came from user suggestions. If something frustrates you — or delights you — we want to hear it. We read every message.

Meet the Team

Will

Will

CEO

Fav: Variables
Yurii

Yurii

CTO

Fav: AI Assistant
Pete

Pete

CMO

Fav: Visual Formula Builder
Toom

Toom

Board Member

Fav: Snippets

The tool we wished we had.
Now try it yourself.

Free for 14 active days. We only count days you actually use it.